Columbia, Md. – March 21st, 2017 – Merkle (, a leading technology-enabled, data-driven performance marketing agency, announced that Comet Global Consulting, a Merkle company, has been recognized as the Outstanding Marketing Business Partner of the Year. The award was presented to Comet on March 20th at the IBM Amplify 2017 conference at MGM Grand in Las Vegas.

As an IBM partner since 2009, Comet Global Consulting is recognized for its global success in driving continuous customer value from IBM's innovative marketing technologies. The challenging mission required for IBM’s entire Partner Ecosystem is to turn its technology into measurable outcomes for leading client brands in a timely fashion. Comet has excelled in this mission in 2016 and will continue to do so in 2017.    

“We would like to thank IBM for bestowing this recognition upon us. We place high value on our partnership and the success that we generate for our customers by developing a solution, defining their business requirements, and implementing the technology to achieve their business goals,” said Sam Taverner, global managing director at Comet. “As more brands transform their customer interactions, Comet, in partnership with IBM, is excited to enable and drive that change.”

About Merkle

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices.  For more than 25 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. When combined with its strength in performance media, Merkle creates customer experiences that drive improved marketing results and shareholder value.  With more than 3,700 employees, Merkle is headquartered in Columbia, Maryland with 16 additional offices in the US and offices in Barcelona, London, Shanghai, and Nanjing. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit