September 01 2014, New York City: Comet Global Consulting announced today a co-sponsorship with Pegasystems at the American Banker Financial Services Marketing + Innovation Symposium, September 17-18 at the Crowne Plaza Times Square in New York City. Longstanding partners.

Comet and Pegasystems will showcase Pega’s Next-Best-Action Marketing solution and demonstrate how it empowers banks to design and deliver multi-channel campaigns with sophisticated predictive and adaptive analytics that ensure delivery of the most relevant offer, over every channel.

Working with Pegasystems, Comet has built a best-practice logic framework that enables client projects to be delivered faster, cheaper and at lower risk while ensuring their long term success. The Next-Best-Action Marketing (NBAM) framework optimizes the delivery of Next-Best-Action messages within digital and traditional channels and can sequence them into customer journeys that last days, weeks, months or even years. This expertise helps large customer-facing organizations personalize all customer touch points in real-time.

Paul Skinner, Comet Managing Director, USA said, “Pairing Comet’s wealth of customer decisioning expertise with Pegasystems’ premier marketing software solutions gives banks the ability to engage in dialogue specific to each customer and their individual circumstances and needs, at the point of interaction. We are excited to contribute to this marketing and innovation symposium.”

“Omni Channel Decision Management for Marketing represents a necessary paradigm shift for financial services organizations that want to maximize the value of every customer interaction. To succeed, companies must deliver a consistent user experience across all channels, including Web, mobile, phone, social media and email in real-time,” said Robert Tas, Chief Marketing Officer at Pegasystems. “During the Financial Services Marketing & Innovation Symposium, we will be discussing how advancements in technology have created opportunities for financial services organizations to expand the services they offer to customers and improve customer engagement.”

The Symposium will bring together America’s leading financial institutions to discuss and share how marketing and innovation are at the forefront of the rapid changes rippling across the financial services industry. Join Comet and Pegasystems the Atrium to gain further insight into how decisioning capabilities like the Next-Best-Action Marketing framework can vastly improve the customer journey. Learn specific strategies to more effectively drive lifetime value through real-time interactions.

Comet has built a wealth of knowledge and expertise from implementing Pega solutions in clients globally. This experience has led to the development and use of a best practice logic framework that increases retention and customer lifetime value.

Visit the Pegasystems and Comet Global Consulting Booth in the atrium to see product demonstrations and discuss the application of Pega and Comet expertise in your enterprise.