Optimizing the Customer Journey with Next-Best-Action Analytics

White Paper

Modern businesses try to script the “perfect” journey that gives frictionless, elegant experiences.  But what happens when customers don’t follow the script?  Comet and strategic partner Pega jointly present this paper that examines how to engage with today’s connected customer that chooses their own journey -  interacting with the brand on their own terms ad flowing across channels, shifting preferences, and taking unpredictable routes to a fluid destination – through using personalized, actionable insights in real-time to make the right decisions.

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